New Meet Laurie


About Me
laurie-1Welcome, and thanks for coming by to say hello. First, a little about me and why I do what I do:

 I was born in Westchester, New York, and by all appearances, I was a young girl who had it together. I appeared confident and successful in anything I put my mind to. I went to college, built a high profile career in the media industry, got married, and had children.

 Then I had a daughter.

The second I heard “It’s a girl,” I decided that I needed to build a “better me” because of her.  Yet, I had no idea how to do this.

It was then I realized that despite all the outward signs that I “had it together,” on the inside my confidence wasn’t built on a solid foundation. Since I was a child, I’d had the feeling that I wasn’t enough. I had the outside appearance and trappings of a confident girl, but deep inside I never really believed the feedback the universe was giving me.

I spent so much time outwardly focused – trying to please and impress others with my academic achievements, athletic abilities, physical appearance, and ladylike social skills – that I never spent much time looking inward.

I had no idea how to build confidence from the inside.

So I went back to school and got a coaching degree and became a Senior Educator at the Girls Leadership Institute. I attended countless classes and conferences and poured over parenting and confidence theory books into the wee hours of the night.

And then the world of iPhones, Instagram, Netflix, and Snapchat came a-knockin’.

I soon realized that there was a paradigm shift happening in the adolescent world, and nobody was proactively addressing its impact on our girls. Sure there were lots of doom and gloom conversations being had, but nobody was addressing how to talk with girls about the negative (and positive) effects the screens were having on them. We needed to build back into our girls lives the “real life” skills they weren’t organically learning due to social media: communication, empathy, gratitude, and leadership.

That was my lightbulb moment!

I feverishly went to work writing a book that became #1 on Amazon and developing a curriculum for parents that would give parents and girls the tools they need to build confident girls in the digital age.

As an educator, author, and certified life coach, I see firsthand what your lives look and feel like. It was my own life too before I chose to take the reins.

I am in the trenches with you, maybe a step or two ahead, and that is exactly where you want your guide to be.  “You have to live it to give it,” my mentor Martha Beck always says.

So dear visitor, let’s live it with confidence and kindness so that we can give it to our daughters.

Love and Learning,

Some Background on Me
I graduated Magna Cum Laude from Emory University where I received my Bachelor’s Degree in Psychology.

Early in my career, I worked at Tiffany & Co and E! Entertainment Television in digital media and marketing until I couldn’t ignore my true calling anymore. I went back to school and became a certified coach by the Martha Beck Institute and opened my family coaching practice based in Westchester, New York. I am a Senior Educator at the Girls Leadership Institute and serve on their Advisory Board. I helped lead the charge to build the Westchester Children’s Museum in Rye, New York and serve on their Board as well.

I am an engaged and hands-on mother of three and have a natural ability to understand and connect with kids both as a guide and a friend.  My clients have often called me a “modern mentor.”

Who I work with
I work with parents and families who are looking for support in raising confident, caring, and courageous girls. I also work with girls ages 8 to 18 to help them build confidence and become leaders in the face of social media. The defining feature of my clients is that they all want more for themselves and their families, and they understand that today’s on-the-go and screen-obsessed lifestyle is getting in the way of achieving those goals.

©2016, all rights reserved